There are many reasons why quite a few investors avoid subscribing to an initial public offering (IPO) and prefer investing in stocks that are already listed. Why is it that while investing in an IPO, investors are a bit skeptical? Several investors have benefitted from an IPO, while others have not.

The investments’ rate of return is the parameter through which you can judge how well or bad your investment has fared. Majority of investors lose their hard-earned dollars in the stock market due to lack of fundamental knowledge about company’s rate of returns. The rate of return on investments varies as per the type of asset and commodities.

The entire purpose of our education is to secure a job that does justice to our educational degrees and allows us to use our skills to get the job done. Our educational degrees play an important role in helping us begin our careers. But, this is where the role of these degrees end.

The most powerful driving force of any organization is the people associated with it. It’s the professional and personal relationships that determine its resilience during challenging times. Therefore, networking becomes the foundation of all business endeavors. If you too are an aspiring entrepreneur who wants to make it huge in your respective industry, then you should give great importance to networking.

A business plan is like a roadmap or a blueprint, that contains business strategies of the establishment or the organization based on its background information that will help it achieve the business goals. You need a document that will help your business grow efficiently and consistently. If you are confused about how to write a business plan, then here are a few essential parameters that you could consider.

Advertising and marketing are no longer confined to television, radio, billboards, and print media. Thanks to the Internet and mobile devices, traditional advertising and marketing have a newfound platform. Digital marketing is the new buzz word in the marketing and advertising domain these days. The Financial Times Lexicon defines digital marketing as follows: